The owner of the social media company is changing Twitter’s logo to “X” in a bid to leave its mark on the popular platform.
He bought Twitter for $44 billion, so it’s perhaps no surprise that Elon Musk wants to leave his mark on the social media site.
Musk’s takeover has been rocky with mass layoffs, concerns over content moderation and criticism over changes to the social media platform.
So what’s behind this branding transformation? How will this play out and what does Musk hope to get out of it?
Presenter: Adrian Finighan
James Greenfield, CEO and Co-Founder, Brand Agency Koto, London
Elaine Burke, Science/Tech Journalist, For Tech’s Sake Podcast Host, Dublin
Allyson Stewart-Allen, CEO, International Marketing Partners, London